hai

hai is a modern and innovative brand that seamlessly merges smart technology with beauty and wellness. With a focus on smart showerheads, hai caters to individuals seeking a harmonious blend of technology and self-care.

Role: Senior Brand Designer
Marketing Lead: Kate Starr
Content Director: Monika Markovinovic

As the Senior Brand Designer and sole creative on the marketing team, I leveraged a spectrum of brand assets, seamlessly transitioning from lifestyle to 3D-rendered visuals.

Additionally, I optimized team efficiency by streamlining the creative process and fostering a collaborative environment.

Spearheaded the successful launch of hai Infusions, a new product in the hai family.

Designed and developed impactful landing pages for the brand, ensuring a compelling online presence.

Supported with in-app membership insights and subscription settings, enhancing user experience.

Art directed virtual photoshoots, infusing campaigns with captivating and on-brand visuals.

Studio: Soona

Curated a comprehensive library of paid and organic social assets, enriching brand visibility and engagement.